Tag: Marketing

Hiring Professionals by Janice L Dick


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Being a writer these days requires much of us. We are to be: – writer – researcher – editor – formatter – cover designer – marketer – promotional expert – and so on There are some who manage to carry it off, but for most of us, doing it all is more than w Read More

Hiring Professionals by Pamela Mytroen


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Hiring Professionals I always have two or three novels on the go beside my bed. So, with that perspective, I will offer my thoughts on why novelists should hire professionals. The Book Cover If I love a book cover, I’ll check out the author and then the book blurb, in that order. If I do Read More

Developing Your Brand by Steph Beth Nickel


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Developing Your Brand Are you looking to develop an online presence? Do you want potential readers to recognize your work at a glance? Do you want to get started without hiring a professional—or several professionals? While I am most certainly not an expert, I am currently on this journey. Below is a list of Read More

Celebration by Brenda J Wood


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Ah yes, celebrations. Don’t we love them? Confetti, balloons, music and dancing, eating and drinking, all because we met a deadline or finished a manuscript. Maybe we even got the final edit over with and the actual book is delivered to our front door. Ah, yes; celebration indeed. Hold your horses. Before we enjoy Read More

Seven Ways to Grow Your Writing by Janice L. Dick


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Writing involves not only good technique but also personal investment. It involves practice and learning. An acquaintance said recently that practice does not make perfect. Only perfect practice makes perfect. In other words, if we continue to repeat our mistakes, we are not getting any closer to perfection. Michael J. Fox said he doesn’t ai Read More

Fearless Marketing — Nikki Rosen


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Mention the name Samuel Langhorne Clemens and people will scratch their heads and ask, “Who is that?” But say the name Mark Twain and they’ll break out in a smile and nod. He smoked at the age of nine, detested school and led a group of boys in wild pranks. Hmmm. Sounds a lot Read More

Publicity, Platform and Social Media — Ruth L. Snyder


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Recently I read two opposing opinions on publicity, platform, and social media: one by Sandra Beckwith and the other by Ewan Morrison. Sandra says, “We’ll talk about how to create and use the single most effective publicity tool for both fiction and nonfiction.” Ewan Morrison counters with, “Do you want to spend 80% of Read More

Marketing, Publicity and Agents — Brenda J. Wood


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Didn’t we all suspect this? Best Seller Lists are a scam. Artificially bumped-up sales have nothing to do with actual books. Apparently some authors pay huge money to make the lists. Where does that leave us who have no money but wouldn’t try this trick even if we had any? It leaves us i Read More

News Release Basics for Writers — Ruth L. Snyder


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Any writer who is working on marketing a book or other product should know some basics about news releases. For a quick overview, chec Read More

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