Hiring Professionals by Janice L Dick

Being a writer these days requires much of us. We are to be:

– writer

– researcher

– editor

– formatter

– cover designer

– marketer

– promotional expert

– and so on

There are some who manage to carry it off, but for most of us, doing it all is more than we can accomplish. Read More

Hiring Professionals by Pamela Mytroen

Hiring Professionals

I always have two or three novels on the go beside my bed. So, with that perspective, I will offer my thoughts on why novelists should hire professionals.

The Book Cover

If I love a book cover, I’ll check out the author and then the book blurb, in that order. If I don’t love the cover, I move on to the next one. I do judge a book by its cover. Having said that, if a favourite author, such as Francine Rivers, comes up with a cover I don’t like, such as her latest novel, Masterpiece, I will read it anyway. A cover that is colourful, hints at the genre, and features true-to-life people on it, draws me in and urges me to investigate further. If you want my hard-earned cash, hire a professional when designing a book cover. Read More

Developing Your Brand by Steph Beth Nickel

Developing Your Brand

Are you looking to develop an online presence? Do you want potential readers to recognize your work at a glance? Do you want to get started without hiring a professional—or several professionals?

While I am most certainly not an expert, I am currently on this journey. Below is a list of steps I’ve already taken and those I plan to take in the weeks and months ahead:  Read More

Celebration by Brenda J Wood

Ah yes, celebrations. Don’t we love them? Confetti, balloons, music and dancing, eating and drinking, all because we met a deadline or finished a manuscript. Maybe we even got the final edit over with and the actual book is delivered to our front door. Ah, yes; celebration indeed.

Hold your horses. Before we enjoy that celebration, we first must struggle through the pain of cell-ah-bray-shun. Read More

Seven Ways to Grow Your Writing by Janice L. Dick

Writing involves not only good technique but also personal investment. It involves practice and learning.

An acquaintance said recently that practice does not make perfect. Only perfect practice makes perfect. In other words, if we continue to repeat our mistakes, we are not getting any closer to perfection.

Michael J. Fox said he doesn’t aim for perfection but for excellence.

Sometimes it’s a matter of semantics. The key is to do our best at whatever we are doing, and that will always require effort, practice, and time. Read More

Fearless Marketing — Nikki Rosen

Mention the name Samuel Langhorne Clemens and people will scratch their heads and ask, “Who is that?” But say the name Mark Twain and they’ll break out in a smile and nod.

He smoked at the age of nine, detested school and led a group of boys in wild pranks. Hmmm. Sounds a lot like Tom Sawyer. Read More

Publicity, Platform and Social Media — Ruth L. Snyder

Recently I read two opposing opinions on publicity, platform, and social media: one by Sandra Beckwith and the other by Ewan Morrison. Sandra says, “We’ll talk about how to create and use the single most effective publicity tool for both fiction and nonfiction.” Ewan Morrison counters with, “Do you want to spend 80% of your time creating unpaid market propaganda for the social media industry? Or would you rather step away from the hype altogether and spend as much time as you can being a 100% writer?” Read More

Marketing, Publicity and Agents — Brenda J. Wood

Didn’t we all suspect this? Best Seller Lists are a scam. Artificially bumped-up sales have nothing to do with actual books. Apparently some authors pay huge money to make the lists.
Where does that leave us who have no money but wouldn’t try this trick even if we had any?
It leaves us in the best place ever, full of integrity and trusting God. Read More

News Release Basics for Writers — Ruth L. Snyder

sample news releaseAny writer who is working on marketing a book or other product should know some basics about news releases. For a quick overview, check out Read More

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