Get Your Platform Moving Part 4 by Tracy Krauss

You’ve got your online hub, your email subscription provider is capturing emails, and you’re producing some great content. Now, in order to ‘move’ your platform forward, you will have to find ways to SHARE. I liken this to pedaling the bike. I have listed various methods of sharing in no particular order. Obviously, you should

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Get Your Platform Moving Part 3 by Tracy Krauss

We’ve got our frame and our two wheels – which are non-negotiable – but now it’s about choosing what mechanical parts or gears work best for you. In practical terms, this equates to ‘content’ – what you talk to your audience about. Examples of this are the content of your newsletter, blog posts, videos, podcasts,

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Get Your Platform Moving Part 2 by Tracy Krauss

Last time I introduced two key components that are necessary for every author platform: an online HUB like a website or blog, and building an EMAIL list with which to communicate directly with your audience. I realize that some people may argue the necessity of both, but let’s face it, riding a unicycle is a

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Get Your Platform Moving! by Tracy Krauss

Part 1: The Frame and the Wheels An author ‘platform’ is the method and tools used to reach and connect with your audience. It includes a lot of different components and can be both online and physical. Over the next few weeks I will be using a model I came up with a few years ago that uses

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