Get Your Platform Moving Part 3 by Tracy Krauss

We’ve got our frame and our two wheels – which are non-negotiable – but now it’s about choosing what mechanical parts or gears work best for you. In practical terms, this equates to ‘content’ – what you talk to your audience about. Examples of this are the content of your newsletter, blog posts, videos, podcasts,

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Get Your Platform Moving Part 2 by Tracy Krauss

Last time I introduced two key components that are necessary for every author platform: an online HUB like a website or blog, and building an EMAIL list with which to communicate directly with your audience. I realize that some people may argue the necessity of both, but let’s face it, riding a unicycle is a

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Get Your Platform Moving! by Tracy Krauss

Part 1: The Frame and the Wheels An author ‘platform’ is the method and tools used to reach and connect with your audience. It includes a lot of different components and can be both online and physical. Over the next few weeks I will be using a model I came up with a few years ago that uses

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