Jeff Goins, writer, weighs in heavily on the power of a headline:
“So often, the headline is the most neglected part of writing an article. People (writers) just gloss over it without taking much time to consider it. In their minds, it’s the cherry on top. No, Friends. It’s not. The headline is the sundae.”
You’ve looked through the guidelines and editor’s notes a second time after researching, outlining and writing the article, and you realize there’s one thing you missed, or forgotten. There are at least a hundred more words than the editor wants.
I read the book in school and loved it. It was a story set in nature….of a wolf….and seeing things from the animal’s perspective.
But the story wasn’t only about an animal…it was about human nature…and violence, decency and redemption.
Last Sunday I spoke twice at a small-town church with a congregation of about 150 people. I sold 60 books—an average of one book for every 2.5 people. The net income from the book sales was double what I received as a speaker’s honorarium.