Keeping it All Together by Pamela Mytroen

Our grandson hopped up and down and pointed when he opened a game on Christmas morning. “Hungry Hippos,” apparently, is the most exciting thing next to hockey. However, we soon discovered marbles rolling everywhere around the living room, including under the couch, and a new game, “frustration,” began. We needed a plan to keep all Read More

The Big Idea by Pamela Mytroen

If you think writing essays aren’t important, ask the thousands of immigrants who have studied, worked, and filled out paperwork. They have all been required to write an essay on their journey to permanent residency or citizenship in Canada. Why? Because the government wants them to be able to raise literate children, to be able Read More

The Not-So-Boring Essay by Pamela Mytroen

Boring. Be honest. That’s what springs to mind when I say, “essay”. But what if an essay gets you a raise at work? Or time off work to thaw out in Mexico when it’s minus thirty here? Is an essay boring then? Because that’s what an essay is: the ability to persuade and get what you Read More

Get Your Platform Moving Part 4 by Tracy Krauss

You’ve got your online hub, your email subscription provider is capturing emails, and you’re producing some great content. Now, in order to ‘move’ your platform forward, you will have to find ways to SHARE. I liken this to pedaling the bike. I have listed various methods of sharing in no particular order. Obviously, you should Read More

Get Your Platform Moving Part 3 by Tracy Krauss

We’ve got our frame and our two wheels – which are non-negotiable – but now it’s about choosing what mechanical parts or gears work best for you. In practical terms, this equates to ‘content’ – what you talk to your audience about. Examples of this are the content of your newsletter, blog posts, videos, podcasts, Read More

Get Your Platform Moving Part 2 by Tracy Krauss

Last time I introduced two key components that are necessary for every author platform: an online HUB like a website or blog, and building an EMAIL list with which to communicate directly with your audience. I realize that some people may argue the necessity of both, but let’s face it, riding a unicycle is a Read More

Get Your Platform Moving! by Tracy Krauss

Part 1: The Frame and the Wheels An author ‘platform’ is the method and tools used to reach and connect with your audience. It includes a lot of different components and can be both online and physical. Over the next few weeks I will be using a model I came up with a few years ago that uses Read More

Indie Publishing Part Four: Great Expectations by Janice L Dick

Indie Publishing Part Four: Great Expectations “Whatever you may have heard, self-publishing is not a short cut to anything. Except maybe insanity. Self-publishing, like every other kind of publishing, is hard work. You don’t wake up one morning good at it. You have to work for that.” — Zoe Winters, Smart Self-Publishing: Becoming an Indie Read More

Indie Publishing Part Two: The Strength of Our Why by Janice L Dick

Indie Publishing Part Two: The Strength of Our Why Things to consider before boarding the indie train. Question #1: Why would I indie publish? Answer: As I hinted in “Part One: Say What?”, the route of traditional publishing has become increasingly challenging, with a smaller profit margin, even for established houses. For authors who want to Read More

Indie Publishing Part One: Say What? by Janice L Dick

Indie Publishing Part One: Say What? Clarifying the Terminology Self-publishing, according to Wikipedia, is “the publication of any book or other media by its author without the involvement of an established publisher.” If you’ve written blogs or online articles, you are independently published. A traditional press is one that requires an application process (manuscript submission Read More

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